From a new product that needs to get to market,
to a 20-SKU range that has become impossible to manage - we've got you.
Brand, packaging, NPD and production - all the parts needed to get products launched, updated and properly made.
Good packaging is never just a design challenge
A growing packaging portfolio is a living system - shaped by creative direction, suppliers, inventory, legal requirements and years of decisions already made.
At BICE, we understand this complexity and work alongside it. And we’re practical about it, too. Launches can’t wait for an 80-page strategy deck. Suppliers have constraints. MOQs and COGs exist.
We build systems that are clear enough to guide the brand, flexible enough to survive real NPD, and practical enough to actually produce.
That’s how we think good packaging should work.
Packaging chaos
Too many SKUs, files, suppliers and one-off decisions.
No clear system
Every product gets solved from scratch.
Stuck before production
The concept looks good, but nobody knows how to actually make it.
Launches keep dragging
Too many decisions, too many handoffs, too much rework.
maria nowicka®
Hi, I’m Maria - founder of BICE and a packaging engineer turned creative director.
I’ve spent 7+ years across packaging, NPD and design, including Procter & Gamble, JTI and creative roles for consumer brands.
I started BICE because over the years, I learned how complex getting packaging right actually is. Connecting the dots together: creative vision, technical limitations and commercial reality is the puzzle I love solving over and over.
Working with BICE truly brought our vision to life.
What began as a collection of scattered ideas evolved into a visually captivating brand concept. Their exceptional attentiveness and willingness to delve into the client’s needs made all the difference.
Maria has been a dream partner to work with.
She has a rare ability to deeply understand a vision, stay true to it, and elevate it beyond what you imagined. I couldn't imagine a better fit to bring my brand to life.
Own the project
Portfolio cleanup, retail expansion, new range or packaging reset?
We take it from planning and creative vision through production-ready files.
Join your team
Too many launches, SKUs or packaging tasks for the team to absorb?
We plug into Brand, Marketing or NPD and keep things moving.
Support your clients
Your clients need packaging help beyond formulation or development?
We step in behind the scenes, or directly with them.
Case study
Premium packaging
Custom illustration
Supplier-ready handoff
Premium Look
Print Logic
Design decisions made with materials, finishes and supplier handoff in mind.
Less Production Stress
Clearer files, notes and direction help reduce confusion between the creative idea and the final object.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
