At the same time, this was a small, focused line at launch, so every design decision had to work hard: one visual system, multiple touchpoints – bottles, boxes, in-clinic displays and online communication.
The final Dr Ivana line feels like a natural extension of the clinic, so patients immediately recognise it as “the official” post-treatment care recommended by their doctor.
During the design process, I built realistic 3D visuals to help the client evaluate options and make confident decisions without needing a physical sample each time. Once the design was locked, I prepared precise artwork for production and stayed close to the print house during proofing, checking colours, alignment and finishing so the final pieces matched what had been approved. In parallel, I supported the photoshoot art direction – from framing and props to how the products were lit and handled – to ensure the images used online and in marketing told the same calm, expert story as the packaging patients saw in the clinic.
